Charleston's Leading Producers Podcast
Real conversations with the highest-producing real estate agents and business leaders in the Charleston area.
Hosted by Jake Cummings, this podcast goes beyond the surface-level advice. We dive into the real strategies, messy trial-and-error moments, and breakthrough insights that separate top producers from everyone else.
Each episode breaks down what's actually working in today's market - from building a business that fits you to navigating shifts most agents aren't paying attention to.
If you're a real estate professional looking to thrive, not just survive, this is for you.
New episodes drop weekly.
Charleston's Leading Producers Podcast
International Business Meets Charleston Real Estate: AI, Education, and Team Building | Sarita Kauffman & Eleanor McPherson
Sarita Kauffman (@thekauffmangroup) holds a degree in international business from Brazil and leads the Kauffman Group – a tight-knit, multilingual team that recently partnered with Better Homes and Gardens Real Estate in Summerville. Her team serves some of Charleston's most diverse client bases.
In this conversation, Sarita reveals:
- Why agents who leave her team come back – and what that says about culture
- How her international business background shaped the way she structures her team
- The AI tools her team is building from scratch to eliminate 80-90% of agent busywork
This is a conversation focused on team building, technology implementation, and creating a business where people actually want to work – not just collect a paycheck.
Follow CLP: @charlestonsleadingproducers
Connect with the Kaufman Group: Text 843-890-2545
Timestamps:
00:00 Building a Team Culture Agents Don't Want to Leave
03:30 International Business Meets Real Estate
06:45 Why the Kaufman Group Partnered with Better Homes and Gardens
09:20 Serving Charleston's Multilingual Community
12:50 What New Agents Actually Need to Succeed
16:15 The AI Strategy That Will Change Everything in 2026
20:40 Let Salespeople Sell: Eliminating Agent Burnout
24:30 Giving Back to the Community Through Schiffa Clinic
28:10 The Kaufman Group's Vision for 2026
About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.